Don’t Shrink Me

DSM fills a gap in mental health services for Sydney's young people, advocating for a tailored approach that listens to their voices and emphasises specialised clinician training.

Year
2023

Type of work
Brand Identity

The Brief

Elana from Don’t Shrink Me reached out to me for a logo design for her new mental health services business in Sydney, seeking a balance of approachability and playfulness while maintaining professionalism for her young audience.

Visual Identity

The branding was created by arranging organic bubble shapes to form the anagram, DSM, evoking playfulness and positivity through soft, rounded edges. Warm earth tones were chosen for the palette, adding a grounded, youthful feel and enhancing the brand's connection to the audience.