Kally Sleep

London-based sleep solutions start-up, founded in 2018. Focusing on specialist soft furnishing, consumables, gadgets, and information distribution.

Year
2018 - 2022

Type of work
Brand Identity | Photography | Digital Media | UI/UX

The Brief

Kally Sleep had evolved from a small e-commerce venture selling pregnancy pillows to a significant enterprise. With their expansion, the company sought a modern revamp to align with their growth.

Visual Identity

Kally Sleep decided it was time to break free from the sea of uninspiring navys, purples, and pastels that flood the market. They craved something refreshingly contemporary. My first mission? Crafting a logo that embodies cleanliness, modernity, and recognition. From there I drew inspiration from the vibrant hues of a radiant sunrise, aiming to encapsulate that feeling of waking up and embracing the day with vitality. To complete the transformation, we paired it all with a sleek, web and print-friendly typeface.