Pepsi Energy Drink
New coffee-infused energy drink for Pepsi.
Year
2012
Type of work
Brand Identity | Packaging
Fizzing with excitement for the refreshing Pepsi energy concept
During the early stages of Sebe Studios, Sydney-based packaging design studio Energi Designs collaborated with us to create the branding and packaging for Pepsi's new coffee-infused energy drink. Together, we aimed to capture the essence of both Pepsi's brand and the energizing properties of coffee in the design. The result was a visually compelling packaging that perfectly reflected the drink's unique blend of energy and caffeine.
Energized concepts sparking a double shot of inspiration!
The two studios collaborated on two captivating concepts. The first catered to the vibrant rock and club scene, drawing inspiration from the edgy and rebellious "biker" fashion. The second concept targeted coffee enthusiasts, utilizing a captivating gradient of rich coffee colors and incorporating textured elements. Both concepts embodied the distinct essence of their respective themes, offering unique and visually stunning ideas for potential projects.
