Iron Works Ventures
Iron Works Ventures, a fresh property investment and development firm focusing on Central and Greater London
Year
2021
Type of work
Visual Identity
The Brief
Iron Works Ventures, a new property investment and development firm specialising in Central and Greater London, sought a corporate and cutting-edge visual identity. They approached me with a preference for teals and aquas in the branding.
Visual Identity
Recognising that the letter "W" contains shapes resembling both a "V" and an "I," I created a graphic for the logo, offering an abstract representation of the company initials. Simultaneously, the graphic serves as an upward-pointing arrow, embodying their perpetually rising and evolving aspirations. Pairing a mature serif with a recognisable sans-serif font imparted a sense of familiarity and establishment to IWV, complemented by a rich teal and navy colour palette, instilling the brand with a blend of enthusiasm and trust.
