Imperium 11
Luxury towelling e-commerce brand.
Year
2019 - 2020
Type of work
Brand Identity | Photography | UI/UX
OJ Brands launched Imperium11, a high-end toweling brand, with the ambitious goal of transforming the market through fresh designs, vibrant hues, and unique patterns. Despite the challenges of entering a crowded industry, Imperium11 successfully attracted a new wave of luxury towel enthusiasts by offering an exciting alternative to the mundane options available.
The Brief
Visual Identity and Application
A blend of sophistication with a chic teal, white, and black palette, channeling fashion-inspired aesthetics, paired with classy serif headings for that touch of elegance and practical sans-serif text for easy reading, creating a luxurious and functional vibe.
