Food World
Food World combines Food Innovate Show for food and beverage science and technology advancements and Food Sure Show for safety and industry regulations.
Year
2016 - 2018
Type of work
Brand Identity | Print Media | UI/UX
Serving up delicious new campaign for the food industry!
Food World is the combination of Food Innovate and Food Sure, where Sebe Studios took charge of designing the visual identity for both events. Food Innovate is dedicated to the progress of food and beverage science and technology, visualized through a character wearing a lab coat and having a head shaped like a light bulb. On the other hand, Food Sure emphasizes safety and regulations within the industry, portrayed with a character donning a suit and a magnifying glass head. These two events converge in exploring the wonders of the purple pineapple, symbolizing the harmonized pursuit of innovation and safety in the food world.
Spreading brand-breadth with a digital menu!
The comprehensive branding strategy encompassed various digital marketing channels, including social media platforms, websites, and detailed reports, to ensure a consistent brand presence and impactful messaging. Through carefully crafted content, engaging visuals, and data-driven analysis, the brand successfully maximized its online reach and delivered measurable results across all digital touchpoints.
R.Bhachu - Marketing Director